[DEVELOPMENT OF A REVISED IDENTITY FOR THE MOSCOW MUSEUM OF DESIGN MERCHANDISE COLLECTION]
IN THIS MODULE, THE DESIGN MUSEUM APPROACHED ME TO DEVELOP THE BRAND IDENTITY FOR THE MUSEUM’S MERCHANDISE COLLECTION. THE PRIMARY OBJECTIVE WAS TO UPDATE THE VISUAL AESTHETIC FOR THE COLLECTION WHILE RETAINING THE RECOGNIZABLE ELEMENTS AND THE OVERALL STYLISTIC COHERENCE.
[CONCEPT]
THE DESIGN MUSEUM: A KALEIDOSCOPE OF UNIQUE INTERIOR AND ENVIRONMENTAL DESIGN OBJECTS.
The merchandise identity is based on the museum’s already developed brand style grid, which aligns with the project’s core concept and demonstrates continuity. When designing the decorative elements, fractal patterns resembling kaleidoscope fractals are incorporated while retaining recognizable elements and symbols from the museum’s identity.
