HK Grotesk is a sans-serif typeface inspired by classic grotesques. My landing page explores its character and showcases its features.
Original size 3494x2476
The letters are composed of rounded elements and sharp, straight terminations. What makes it visually unique is that many lowercase letters have been borrowed from English.
Original size 3500x2480
Because of its soft forms and lack of serifs, I found the typeface very pleasant and cozy, so I decided to showcase it through a coffee shop theme.
Original size 3500x2480
Original size 3500x2480
Original size 3500x2008
In the design, I used minimalist vector graphics, which I believe best captures the mood of the typeface.
Original size 3500x2480
Original size 3500x2480
