In October 2026, the GREEN PART project won gold at the ADCR Creative Industry Festival.
In this long-read, I want to tell you more about the project.
Project Goals and MissionA task was set: to develop packaging for frozen vegetable mixes that features a unique form factor and an idea responding to current trends.
Project Concept GREEN PART is a brand of frozen vegetable mixes based on the «Harvard Plate» concept, which dictates that half of any meal must consist of vegetables for a healthy balance. To ensure the idea was instantly recognizable, we chose a non-standard form factor for the category—a container shaped like half a plate.
Naming The name GREEN PART again references the idea of the «nutritious half» on a plate.
This work was created as a modular project for Module 4, 2026, focusing on packaging, within the «Art Direction» course at the HSE Art and Design School.
As a result of its work, the project was recognized by the professional community: it made the shortlist and won gold at the ADCR festival in the «Packaging Design» category. Furthermore, the project was published on World Brand Design platforms, shared on social media, and selected by Dafes in June 2026.
