iCust—custom, removable eyeglass accessories that adapt to any frame
And it’s also a medium for self-expression. The brand allows you to change the appearance of a familiar frame to suit your mood and style, giving you the ability to experiment with your look without buying a new frame.
The name iCust combines two ideas: «I» — representing individuality and self-expression, and the resonant sound «eye» — referencing eyewear. The segment «Cust» derives from the word «customization, ” emphasizing the possibility of creating personalized glasses that express one’s unique style.
The identity is built on the idea that we can put anything on an eyeglass temple, so the branding uses two parts of the temple and the space between them—a custom element that we place there.
Every collection features three primary adaptive frame styles for holding glasses: string, elastic band, and spiral.
Drop 1: Dopamine Axes
