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The idea is to create a khamau as a reflection of a person’s inner world—a world shaped by life in contemporary society: anxiety, ADHD, FOMO, and constant information overload. Through the research process, it became clear that there is no single universal metaphor for the inner world—each of us has our own «personal demons.» This realization formed the basis of the concept.
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Thus, the personal becomes universal, and traditional form acquires a new interpretation, uniting Bashkir culture, familial memory, and the relevant conversation about the human psychological state.
