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«New Jazz» Poster and Exhibition

Longread translated automatically

Exhibition-concert at KC DOM

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Task: create a poster and organize an exhibition for the concert «New Jazz. Free Improvisation» at the DOM Cultural Center.

Workflow

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The process was akin to the music itself, structured as an improvisation. Predicting the outcome beforehand was impossible because each stage introduced new variables—the color of the paper, the printing method, the typeface chosen by the artist, and the material used for text application. First, I searched my personal library while listening to the artists’ music. Then, I analyzed its structure to build a grid.

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Original photograph

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Initial Sketches

After printing, the conditions changed: the image ended up on red paper and came out black and red, and the typography had to be assembled manually from sticker letters. Therefore, the composition was formed directly on the poster—each element constrained and simultaneously defined the next step. Thus, the poster was gradually assembled from a pre-selected image and the randomness of the process itself. The final version was the result of this sequential improvisation.

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Final Poster

Exhibition and Concert

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Display Rack

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