The updated logo of the Yermolova Theatre was introduced for the institution’s 95th season beginning in 2020 and takes the form of a typographic interpretation of the theatre’s almost century-long history: a visual bridge connecting past and present, a combination of the Art Nouveau and Futura.
The logo is complemented by the corporate font Yermolova 95, which refers to the era of Maria Yermolova in its decorative plasticity. Historicity is more obvious in the Latin version (the semi-ovals and arcs of the b, d, g, h, m, n, q and u), and is only manifested in the Cyrillic version in certain parts of the graphemes (the closed forms of the а, б, в, е and я). The theatre’s contemporary vibe is expressed in the sharp deconstructed geometry and embossed pixels.
