Описание проекта
Борзая — это зоомагазин товаров для собак, где можно найти всё необходимое для ухода, прогулок и игр. Здесь повседневная забота о питомцах превращается в приятный ритуал.
Айдентика
Шрифты были сгенерированы, а после подобраны схожие существующие с помощью WhatFontis. Палитра была создана с помощью Adobe Color. Оформление было сделано в Adobe Photoshop.
Промт лого: Create a minimalist vector logo for «борзая». Show a white borzoi head facing right inside a perfect blue circle, with flowing orange and pink mane shapes. Add «борзая» below in bold, rounded blue Cyrillic lettering matching the reference. Use blue #4344EC, orange #FA762B and pink #EA4A88. White background, flat colors, clean shapes, no gradients or shadows.
Промт: Create a realistic 4:3 studio image of a «борзая» accessory collection on a white background: a carrier bag, leash, collar, bandana, bottle, phone case, waste-bag accessories and branded packaging. Use references 1, 2 and 3 as the exact borzoi mascot illustrations, and reference 4 as the logo reference. Preserve their shapes, poses and style. Use 381A58, 4344EC, FA762B, FAC9B8, EA4A88. Show detailed fabric textures, embroidered illustrations and embossed logos on plastic and metal. All text in Russian Cyrillic. Soft lighting and natural shadows.
Промт: Create a realistic 4:3 mockup of two «борзая» cards on white: a blue card with an orange paw-shaped discount coupon and square QR code, and a peach card with a detached pink paw. Add perforations and colorful brushstrokes. Use reference 1 for the logo and reference 2 for the text and font.
Промо-материалы (постеры и кейвизы)
Промт: Create three cardboard borzoi standees on a white background. Left: a blue-and-cream dog sitting with its head lowered, holding a leaf above a food bowl. Middle: a pink-and-cream dog twisting playfully toward a striped ball. Right: an orange-and-cream dog sitting with a purple comb in its paw.
Все картинки маскотов борзых были сгенерированы по общему стилю, который используется для каждой генерации.Промт для стиля маскотов борзых: А playful, expressive hand-drawn illustration style with watercolor textures and a rough, tactile paper feel. Bold, imperfect black contours and sketchy textured lines define the forms, combined with loose watercolor washes, visible brush strokes, grainy color fills, and layered pigment. Flat, simplified shapes with spontaneous details, uneven edges, vibrant contrasting colors, and a naive graphic quality. Dynamic compositions with elongated forms, exaggerated proportions, and expressive poses.
Промты: Постер 1 — Use a blue #4344EC background. Show only the orange mascot’s flowing tail and hind legs on the right. Arrange grooming products, brushes and towels at the lower left. Place large white «борзая» lettering at the top. Постер 2 — Use a pink #EA4A88 background. Show the blue mascot’s front paws entering from the upper left, with kibble falling into a branded blue food bowl. Place large white «борзая» lettering at the bottom. Постер 3 — Use a purple #381A58 background. Show the pink mascot’s cropped head in profile entering from the right, holding the branded pink frisbee in its mouth. Place large white «борзая» lettering at the top. Combine textured, hand-painted mascots with realistic products. Keep the products prominent and use the typography from reference 2 throughout. (В качестве референсов были использованы сгенерированный ранее логотип, шрифт и представленные выше маскоты борзых)
Промт: Create unique billboards for these advertising posters in the brand’s visual style and colors: #381A58, #4344EC, #FA762B, #FAC9B8 and #EA4A88. Make the billboards three-dimensional, with raised dog-paw decorations, and place them on a sunny street. Preserve the original advertising posters exactly—do not change, distort or edit them.
Create five separate 16:9 banners for «борзая». Preserve the mascots’ original illustrated style and proportions; render products with realistic textures and shadows.
- Collar Reference 1: borzoi mascot. Reference 2: collar and letter beads. Extreme close-up of the mascot’s neck and collar filling almost the entire banner width. Focus on dimensional pink, blue, and orange plastic letters threaded onto the strap, emphasizing texture and shadows. Peach background.
- Comb Reference 1: borzoi mascot. Reference 2: grooming product and plastic texture. An enormous plastic dog comb dominates the foreground beside the reclining illustrated mascot. Match the reference’s tactile plastic finish.
- Rope toy Reference 1: borzoi mascot. Reference 2: rope toy. Extreme close-up showing only part of the giant braided rope and the illustrated mascot gripping its end. Emphasize individual fibers and the knot. Blue background.
- Food bowl Reference 1: borzoi mascot. Reference 2: bowl. A giant bowl filled with kibble contains a small seated illustrated mascot. Emboss only the borzoi emblem into the bowl’s material, without the brand name. Pink background.
- Carrier Reference 1: borzoi mascot. Reference 2: pet carrier. Show only part of an enormous carrier, with the illustrated mascot’s head peeking from its opening. Preserve the bag’s construction and fabric texture. Emboss only the emblem into the material, without the brand name. Dark-purple #381A58 background.
Place these posters in real-world settings, on billboards and on a vehicle. Create unique designs for the vehicle and billboard structures, incorporating elements of the «борзая» brand and its signature colors. Keep the posters themselves unchanged: preserve their original artwork, text, layout, and proportions without alteration or distortion.
Пространство
Промт: Create a unique storefront window display for this «борзая» store, using the same colors and design techniques as before so the display complements the interior. Place only one mascot on the glass and freestanding cardboard cutouts of the borzoi mascots outside the store. Use the mascots from references 1, 2, and 3 exactly as shown, without altering or distorting their poses, proportions.
Промт: Create four images showcasing a unique interior design for the «борзая» dog-products store. Display the branded products from references 1, 2 and 3 inside the store. Use the logo and typography from references 4, 5 and 6 without distorting them. Include the Borzoi toy shown in reference 7. Incorporate the store’s Borzoi mascot as a wall mural, showing only its upper body.
Промт для тематических зон: Create themed sections in this dog-products store, featuring wall murals of the Borzoi mascots from references 1, 2 and 3. Preserve each mascot’s original appearance, proportions and illustration style without distortion.
- Grooming section: use the Borzoi mascot and dog-care products from reference 1.
- Play section: use the Borzoi mascot and dog toys from reference 2.
- Food section: use the Borzoi mascot and dog food from reference 3. Integrate each mural naturally into its corresponding section.
Продукция и мерч
Промт: Create an image for BORZAYA featuring an elegant greyhound illustrated in the brand’s signature flat, playful, hand-drawn style based on reference 2. The dog should be mostly white with blue-violet sketch-like accents, elongated proportions, and a refined, stylish look. Surround the borzoi with realistic 3D pet food products such as dry food bags, cans, and treat packs. Use the brand colors: bright pink, cyan, ultramarine blue, orange, cream, and purple. Make the composition bold, clean, modern, and premium, with a strong contrast between the flat illustrated dog and the realistic volumetric packaging. (В качестве референсов использовались ранее созданные изображения логотипа, текста и трёх маскотов борзых)
Промт: Create a commercial key visual for BORZAYA featuring an elegant greyhound illustrated in the brand’s signature flat, playful, hand-drawn style. The dog should be mostly white orange sketch-like accents, elongated proportions, and a refined, stylish look like on 1 reference. Surround the borzoi with realistic 3D dog grooming products such as shampoo bottles, conditioner, grooming sprays, combs, brushes, and folded towels with logo from 2 reference. Use the brand colors: bright pink, cyan, ultramarine blue, orange, cream, and purple. Make the composition bold, clean, modern, and premium, with a strong contrast between the flat illustrated dog and the realistic volumetric grooming products. (В качестве референсов использовались ранее созданные изображения логотипа, текста и трёх маскотов борзых)
Промт: Create a commercial key visual for BORZAYA featuring an elegant greyhound illustrated in the brand’s signature flat, playful, hand-drawn style. The dog should be mostly white pink sketch-like accents, elongated proportions, and a refined, stylish look like on 1 reference exactly. Surround the borzoi with realistic 3D dog toys: a ball, a rope, bones, and a frisbee in cardboard packaging that allows them to be seen with logo from 2 reference. Use the brand colors: bright pink, cyan, ultramarine blue, orange, cream, and purple. Make the composition bold, clean, modern, and premium, with a strong contrast between the flat illustrated dog and the realistic volumetric grooming products. (В качестве референсов использовались ранее созданные изображения логотипа, текста и трёх маскотов борзых)
