«COLOR»
— an exhibition space dedicated to the work of Mark Rothko, where the brand concept is built around two color worlds inspired by the paintings «No. 61 (Rust and Blue)» and «White Center (Yellow, Pink, and Lilac on Pink).» The visual language is rooted in light, transparency, and the interaction of color layers, creating an opportunity to view the world through the prism of color and to experience it as a distinct emotional space.
1. No. 61 (Rust and Blue) 2. White center (yellow, pink, and lilac on pink)
Identity
logo variations
— Generate a blurred word «color» on a black background, referencing the style of img1, img2, and img3— Overlay colors from img1 («White center»)— Overlay colors from img1 (No. 61)AI Generator: Claude
Determined using Adobe color
Exhibition Space
- Prompt ClaudeMinimalist light installation in a gallery: a long, perfectly straight wall glowing with soft colored light. Colors form irregular, free-form patches of varying sizes, scattered randomly and blending into one another with soft gradients, resembling diffused clouds of light. No stripes or bands. Use img2 only as a color palette: do not copy its composition, color order, or style. Dark, flat ceiling, glossy floor reflecting the glow. A single motion-blurred silhouette walks on the right. Meditative, in the spirit of James Turrell, photorealistic, wide-angle, eye-level, film grain.AI Model: GPT 2.5
- Prompt ClaudeA monumental light installation inside a dark industrial warehouse hall featuring a high steel truss ceiling and raw concrete walls. A huge square luminous panel hangs horizontally from the ceiling, and directly below it sits a matching glowing square platform, creating a floating box of light between the ceiling and floor.The light is a soft, seamless gradient of vivid magenta pink flowing into warm orange, resembling a sunset sky: pink dominates the left and center of both the panel and the platform, melting into orange toward the right. Dense haze fills the air, tinting the hall in coral and rose tones, while the corners and ceiling trusses fade into dark burgundy shadow.Two small dark silhouettes stand on the platform: a woman on the left with arms crossed and a man on the right gesturing with one hand, as if engaged in quiet conversation. Wide frontal composition, eye-level view, strong symmetry. Minimalist and meditative, in the spirit of James Turrell and Olafur Eliasson, photorealistic, volumetric light, subtle film grain.AI Model: GPT 2.5
- Prompt ClaudeColored fog installation in a circular concrete atrium with a grid of tie holes; sunlight from a skylight casts lattice shadows on the upper wall. Dense, translucent mist fills the floor in soft, cloud-like patches of cobalt blue, raspberry pink, and deep crimson, fading to pale lavender near the sunlit wall. A few widely spaced figures: a bald man in a navy shirt in the center with his back to the camera, a woman holding a child ahead, and two distant figures fading into the haze. High-angle view from a balcony, vertical frame. Dreamy and quiet, in the spirit of Fujiko Nakaya, photorealistic, soft volumetric daylight.AI Generator: GPT 2.5
Key Visuals
Prompt: Claude— Study the painting img2 and create a new abstract color field composition inspired by it, in the spirit of Mark Rothko. Use only the colors from img2, but arrange them in a new way: soft horizontal zones with blurred, glowing edges, smooth airy gradients, fine grain texture. Meditative mood, no objects, no figures, no text.— Overlay img1 onto img2 as a mockup.— Place the following text in the designated areas:AI Generator: Google nano banano 2.1
Slogan Generation Chat GPT
Write 10 short slogans for my brand «color»
Merch
Rubik’s Cube
— Create a 3×3 glass Rubik’s Cube.AI Model: GPT 2.5Prompt: ChatGPT— Fill the cubelets with luminous, translucent colors drawn exclusively from img1. Create a random, organic composition, giving each cubelet a distinct tint. Blend soft gradients across the surfaces and between adjacent cubelets, creating a fluid interplay of light and color. Use img1 strictly as a color reference; do not replicate its composition, layout, or color arrangement.AI Model: Claude— Add cinematic lighting with soft colored light spreading across the glossy black floor, subtle reflections beneath the cube, and realistic shadows fading into darkness. Rich blacks, vibrant highlights, photorealistic materials, high detail.AI Model: Google nano banano 2.1
Rubik’s Cube packaging
Prompt: Claude— A transparent blue glass box set against a dark navy background, captured from a ¾ top view, showing a blue reflection on the glossy floor. Inside, the Rubik’s cube from img1, constructed of clear glass cubelets tinted blue, dark red, and violet.— Text from img2 positioned on the left side of the box, rendered in soft blue letters with a blurred red-pink glow, adhering to the box’s perspective.AI Model: GPT 2.5
business cards
Prompt: Claude— Use img1 as a mockup and place img2 onto the card held in the hand. The card remains frosted and transparent: img2 appears as a soft, translucent print, allowing the fingers and dark background to be slightly visible through it. Maintain the card’s perspective, rounded corners, and lighting for a photorealistic look.— Apply the word «цвет» from img3 to the center of the card. Copy its lettering and style exactly from img3, adhering to the card’s perspective and blending naturally with the translucent surface.AI Model: GPT 2.5
Polaroid cartridges
