About me
My name is Leon!
He was born in Kazakhstan.
I am a communication designer from the HSE University. As a learning project, I have developed a project that is closely related to my home country.
This project is fully ready and ready to cooperate with any brands that will be interested in the brand’s product.
About brand production
Tradition you can wear
Audince
Made for people who care about design
20–25, creative: design students, photographers, models.
They want a hat with a point of view.
40+, close to Kazakh culture: travelers, keepers of tradition. They buy it as a gift.
Project 01: Brand identity
Problem
Idea
The echo of the steppe in a new light
Steppe wave of sounds + traditional ornament = a new ornament.
Chrome makes it modern.
Identity
One wordmark. One chrome ornament
Products
Tubiteikas and jewelry, worn together or apart
Result
One system, many touchpoints
