«TELLING STORIES» is…
Telling Stories Fest explores the ideas, imagery, and narratives emerging from the contemporary creative landscape. Today, narrative is rarely linear; it is assembled from fragments—data, visual motifs, media layers, and digital noise. This fragmentation forms the core of the project’s musical concept, where composition transforms into a system of elements that coalesce into a unified sound—an audio version of a story.
The goal of the competition is to bring together original ideas and striking projects across all disciplines—design, contemporary art, and fashion—on a single platform and draw the creative community’s attention to the advancement of these industries.
2023 Festival Archive
The elements constitute a cohesive audio branding system that can be used individually.
0:00–0:13 Packshot 00:13–00:18 Logo 00:18–3:03 Waiting Theme 3:03–3:12 Jingle 3:12–3:55 Winner Theme
In my work, I focused on glitch sound to convey the nonlinearity of the creative process as a phenomenon.
Creating a creative product is a very nuanced process that demands curiosity and a willingness to take risks. Each attempt feels like trailblazing in uncharted territory, which I took as the foundation for my project. Instability, varying timbres, unexpected sounds, and unusual effects are the distinctive characteristics of my work.
Inspiration strikes unexpectedly, just like my jingle. The pulsations and beat convey the atmosphere perfectly, fitting into the vibrant energy of the festival and lending it a distinctive sound.
It will work excellently for both video footage and live events.
A quick and memorable packshot is an excellent addition to any festival visual lineup.
The theme for the winner sounds excellent due to its spatial and ceremonial quality.
The creative process is somewhat like the birth of a star. Emerging from nowhere, it illuminates everything with meaning and bright light. It was this phenomenon that inspired me when writing the winner’s theme and anticipation.
The «Waiting» theme carries a suspended and emotional character due to its chords and ambient soundscape, making it suitable for laying over speech, using as background music, or playing while guests are settling in.
The enchanting sound of this theme reveals the core idea of the creative process and the starting point for every artist’s journey—the goal and the desire to create.
A concise and unique logo that will capture attention and perfectly represent the visual material.
Chaotic at the beginning, clear and understandable at the end—which perfectly defines the essence of the festival: narrative provides clarity in the immaterial world of art.
Result
The concept behind my identity design is the constant variability and diversity of contemporary art.
Emphasis on the digital nature and media environment (echoing the festival text) This is a modular system built on the principles of variability, interactivity, and adaptability, where visual elements exist in a state of dynamic equilibrium, reflecting the polyphony of the contemporary creative scene. Just as modern history is composed of fragments of data and media layers, the identity functions as a living system: it is capable of restructuring in real time, reacting to digital signals and the context in which it is situated.
