Startup Thesis Concept
Thesis Project Topic:
«Creative Collaborations as a Form of Interaction Between Business and Contemporary Artists»
The creative collaboration agency «Inyey» specializes in developing joint projects between contemporary artists and businesses, merging artistic expertise, curatorial practice, and creative production.
The agency supports projects from concept to execution, creating commercial, cultural, and social initiatives that preserve the artistic autonomy of the creators while also considering business interests.
Project Relevance
Businesses are interested in collaborating with contemporary artists, but they do not always possess the necessary artistic expertise. Artists, in turn, face challenges in finding clients and organizing commercial projects.
The agency solves this problem by acting as a professional intermediary between the creative and commercial sectors.
Mission and Goals
Our mission is to make contemporary art more accessible through collaboration between artists and business. Our goal is to create a scalable agency that ensures the professional organization of creative collaborations and the realization of joint cultural products.
Areas of Activity
Target Audience
The agency’s primary clients are commercial companies interested in cultural projects. Additional participants include contemporary artists, cultural institutions, and charitable organizations.
Unique Selling Proposition
The unique selling proposition of the «Inyey» agency is its comprehensive organization of creative collaborations between business and contemporary artists. The agency supports projects at every stage—from developing the curatorial concept and selecting artists to producing and implementing the final product—integrating artistic expertise with professional project management.
The agency’s key advantage is creating not just advertising integrations, but independent cultural products that consider the interests of both parties. Businesses gain original formats for engaging with the audience, and artists find new opportunities to realize their ideas while maintaining creative freedom and authorial identity.
Business Model
The core business model is B2B. The agency’s revenue is projected to be generated through concept development, curatorial support, and project production.
Scalability
The agency is not limited to a single project. The developed model of cooperation can be applied to create exhibitions, collections, artistic products, and social initiatives in different cities and countries.
Pilot Project — Charity Art Coloring Book
The agency’s first project will be a charitable art coloring book for children undergoing treatment in oncology wards. Each spread will be created by a different contemporary artist, preserving the individuality of their artistic language.
The coloring book will allow children to engage with contemporary art through their own creativity.
Goal and Social Significance
The project’s goal is to create an accessible art product that allows children to engage in creative activities directly within a medical facility. The coloring book requires no special preparation, can be used individually, and grants the child freedom in artistic interpretation.
Product Specifications
