Development
At the client’s request, I developed a logo for a bottled water brand. The objective was to create a concise mark that would look appropriate on bottles, labels, and in promotional materials. The project’s mission was to give the brand a recognizable visual identity that would set it apart from competitors on the shelf.
My personal workflow involved several stages. First, I discussed the brand’s positioning, target audience, and stylistic preferences with the client. Next, I conducted a competitive analysis in the bottled water niche and developed several initial sketches. After approval, I selected the final version and refined it. Separately, I prepared the basic identity system: I selected typefaces and color palettes and demonstrated how the logo would appear on the bottle, label, and packaging. Throughout the process, I made decisions regarding composition and color to ensure the mark was legible across various media. I completed the work within the agreed-upon deadline and delivered it to the client.
The result was a finished logo and a minimal set of brand elements, presented in mockups on bottles and labels. The client accepted the work and is using the logo in their product packaging. For me, this project was valuable because I completed the full cycle of brand identity development for a consumer product and applied my design skills to a real-world commercial challenge.
The project was executed without coordination with HSE. This was an independent commission-based assignment; the university was not involved.
