In October 2026, our team won a bronze award at the ADCR Creative Industries Festival for presenting the MAY (I COME IN?) packaging concept in the «Packaging Design» student category.
In this long-form article, we want to discuss in detail the objectives, how the idea originated, the results we achieved, and why this case is so important to us.
Project Goals and Mission
We set a dual objective: to create an original packaging concept for an intimate brand, and to reimagine the condom market for a younger audience through contemporary visual and verbal language. It was crucial for us to emphasize sensitivity, empathy, and subtle suggestion—to move away from the cliché of intimate product «utilitarianism» and propose a new aesthetic standard at the intersection of care, delicacy, and light playfulness.
The project concept is based on the feeling of spring—a time of awakening for nature and feeling: spring is when buds swell, the first flowers appear, and emotions come alive. It was this emotional state of lightness, anticipation, and freshness that we aimed to convey in the packaging design.
The MAY (I COME IN?) brand offers condoms for spring moods. Each product variety symbolizes a different flower—classic, ultra-thin, textured, or ribbed. The semi-transparent matte packaging subtly and unobtrusively hints at an upcoming event, emphasizing the culture of personal boundaries.
The brand is founded on a play on words with a double meaning:MAY — May, the month of awakening, a symbol of spring and tenderness, and simultaneously the brand’s name. MAY I COME IN? — a delicate invitation to interaction, a question that continues with every package.
The project’s mission is to dismantle stereotypes surrounding intimate products, giving them a fresh identity tailored to a young female audience, and transforming the product from a utilitarian object into a desirable item that inspires confidence, openness, and self-care.
The project was created by our three-person team. We collaborated at every stage—from defining the objective and conducting research immersion to the final design and presentation.While the project was developed during our studies at HSE, we executed all subsequent phases independently, consulting with instructors periodically. Although there was no direct coordination with the university, we actively applied the knowledge gained in our coursework.
As a result of our work, the project received recognition from the professional community: we made the shortlist and won a bronze award at the ADCR Festival in the «Packaging Design» category. Furthermore, our project was featured on the Packaging of the World platform and social media and was included in the Top 10 of Issue 144.
Media Publications1.Packaging of the World 2. ADCR 2026 Winners
